{"id":2825,"date":"2026-07-15T20:22:43","date_gmt":"2026-07-16T00:22:43","guid":{"rendered":"https:\/\/didi.com.bo\/blog\/?page_id=2825"},"modified":"2026-07-15T22:10:07","modified_gmt":"2026-07-16T02:10:07","slug":"branding","status":"publish","type":"page","link":"https:\/\/didi.com.bo\/blog\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2825\" class=\"elementor elementor-2825\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-500abe1 e-flex e-con-boxed e-con e-parent\" data-id=\"500abe1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-662d1c7 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"662d1c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"80\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/05\/logo-didi-blog-w-300x80.webp\" class=\"attachment-medium size-medium wp-image-2288\" alt=\"Didi Blog\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/05\/logo-didi-blog-w-300x80.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/05\/logo-didi-blog-w-1024x273.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/05\/logo-didi-blog-w-768x205.webp 768w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/05\/logo-didi-blog-w.webp 1500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c94b88 e-con-full e-flex e-con e-child\" data-id=\"7c94b88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34cc52a elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"34cc52a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg aria-hidden=\\&quot;true\\&quot; class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-34cc52a\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2960\"><a href=\"https:\/\/didi.com.bo\/blog\/marketing\/\" class=\"elementor-item\">Marketing<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2959\"><a href=\"https:\/\/didi.com.bo\/blog\/branding\/\" class=\"elementor-item\">Branding<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2958\"><a href=\"https:\/\/didi.com.bo\/blog\/inteligencia-articial\/\" class=\"elementor-item\">Inteligencia Artificial<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2957\"><a href=\"https:\/\/didi.com.bo\/blog\/guias-ia\/\" class=\"elementor-item\">Gu\u00edas completas de IA<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<svg aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open e-font-icon-svg e-eicon-menu-bar\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M104 333H896C929 333 958 304 958 271S929 208 896 208H104C71 208 42 237 42 271S71 333 104 333ZM104 583H896C929 583 958 554 958 521S929 458 896 458H104C71 458 42 487 42 521S71 583 104 583ZM104 833H896C929 833 958 804 958 771S929 708 896 708H104C71 708 42 737 42 771S71 833 104 833Z\"><\/path><\/svg><svg aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close e-font-icon-svg e-eicon-close\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M742 167L500 408 258 167C246 154 233 150 217 150 196 150 179 158 167 167 154 179 150 196 150 212 150 229 154 242 171 254L408 500 167 742C138 771 138 800 167 829 196 858 225 858 254 829L496 587 738 829C750 842 767 846 783 846 800 846 817 842 829 829 842 817 846 804 846 783 846 767 842 750 829 737L588 500 833 258C863 229 863 200 833 171 804 137 775 137 742 167Z\"><\/path><\/svg>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-34cc52a\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2960\"><a href=\"https:\/\/didi.com.bo\/blog\/marketing\/\" class=\"elementor-item\" tabindex=\"-1\">Marketing<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2959\"><a href=\"https:\/\/didi.com.bo\/blog\/branding\/\" class=\"elementor-item\" tabindex=\"-1\">Branding<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2958\"><a href=\"https:\/\/didi.com.bo\/blog\/inteligencia-articial\/\" class=\"elementor-item\" tabindex=\"-1\">Inteligencia Artificial<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2957\"><a href=\"https:\/\/didi.com.bo\/blog\/guias-ia\/\" class=\"elementor-item\" tabindex=\"-1\">Gu\u00edas completas de IA<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-696becc e-flex e-con-boxed e-con e-parent\" data-id=\"696becc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e417b54 e-con-full e-flex e-con e-child\" data-id=\"e417b54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28a32fd elementor-widget elementor-widget-heading\" data-id=\"28a32fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PUBLICIDAD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9152654 e-flex e-con-boxed e-con e-parent\" data-id=\"9152654\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-53e353e e-con-full e-flex e-con e-child\" data-id=\"53e353e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4dca1 elementor-widget elementor-widget-heading\" data-id=\"4e4dca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5863fe7 elementor-widget elementor-widget-heading\" data-id=\"5863fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Art\u00edculos, historias de grandes marcas, versus, an\u00e1lisis en profundidad<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5892fc6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5892fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-266bf51 elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"266bf51\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2374 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-byd category-tesla category-vehiculos-electricos tag-branding tag-versus entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/tesla-vs-byd-no-compiten-por-el-mismo-futuro\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1540\" height=\"939\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/06\/tesla-vs-byd-gigantes-electricos-ya-compiten-por-mismo-futuro.webp\" class=\"attachment-full size-full wp-image-2616\" alt=\"Tesla vs BYD\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/06\/tesla-vs-byd-gigantes-electricos-ya-compiten-por-mismo-futuro.webp 1540w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/06\/tesla-vs-byd-gigantes-electricos-ya-compiten-por-mismo-futuro-300x183.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/06\/tesla-vs-byd-gigantes-electricos-ya-compiten-por-mismo-futuro-1024x624.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/06\/tesla-vs-byd-gigantes-electricos-ya-compiten-por-mismo-futuro-768x468.webp 768w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/06\/tesla-vs-byd-gigantes-electricos-ya-compiten-por-mismo-futuro-1536x937.webp 1536w\" sizes=\"(max-width: 1540px) 100vw, 1540px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/tesla-vs-byd-no-compiten-por-el-mismo-futuro\/\" >\n\t\t\t\tTesla vs BYD: dos gigantes el\u00e9ctricos que ya no compiten por el mismo futuro\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Tesla y BYD ya no compiten en la misma categor\u00eda. Mientras BYD domina la industria del veh\u00edculo el\u00e9ctrico gracias a su escala, control de bater\u00edas y capacidad de fabricaci\u00f3n, Tesla ha decidido apostar por una visi\u00f3n m\u00e1s ambiciosa y arriesgada basada en inteligencia artificial, conducci\u00f3n aut\u00f3noma y Robotaxis. Una busca liderar el mercado actual; la otra intenta redefinir lo que ser\u00e1 la movilidad en la pr\u00f3xima d\u00e9cada.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tAndres Molina T.\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2489 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-estrategia tag-branding entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/se-diferente-que-mejor\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1672\" height=\"941\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/06\/elige-ser-diferente-que-mejor.webp\" class=\"attachment-full size-full wp-image-2490\" alt=\"principio del opuesto\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/06\/elige-ser-diferente-que-mejor.webp 1672w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/06\/elige-ser-diferente-que-mejor-300x169.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/06\/elige-ser-diferente-que-mejor-1024x576.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/06\/elige-ser-diferente-que-mejor-768x432.webp 768w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/06\/elige-ser-diferente-que-mejor-1536x864.webp 1536w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/06\/elige-ser-diferente-que-mejor-800x450.webp 800w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/se-diferente-que-mejor\/\" >\n\t\t\t\tS\u00e9 diferente que mejor\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Contra un l\u00edder consolidado, la diferencia vence a la mejora. El principio del opuesto de Ries nos dice: c\u00f3mo una marca vence al l\u00edder ocupando la posici\u00f3n contraria. Ejemplos de BMW frente Mercedes-Benz, Pepsi frente a Coca-Cola.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tKeny Cordova\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2428 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-google tag-branding entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/google-evoluciona-pero-identidad-se-diluye\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1540\" height=\"939\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/05\/google-evoluciona-identidad-diluida.webp\" class=\"attachment-full size-full wp-image-2429\" alt=\"google diluye su identidad\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/05\/google-evoluciona-identidad-diluida.webp 1540w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/05\/google-evoluciona-identidad-diluida-300x183.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/05\/google-evoluciona-identidad-diluida-1024x624.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/05\/google-evoluciona-identidad-diluida-768x468.webp 768w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/05\/google-evoluciona-identidad-diluida-1536x937.webp 1536w\" sizes=\"(max-width: 1540px) 100vw, 1540px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/google-evoluciona-pero-identidad-se-diluye\/\" >\n\t\t\t\tGoogle evoluciona, pero su identidad se diluye\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Google ya no quiere ser solo el mejor buscador de internet. Su apuesta por la inteligencia artificial est\u00e1 diluyendo la identidad de la marca y abriendo espacio para alternativas como DuckDuckGo.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tJavier Roca C.\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2236 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-estrategia category-negocios tag-branding entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/netflix-vs-tiktok-batalla-por-atencion\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1540\" height=\"939\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/05\/netflix-vs-tiktok-batalla-por-atencion.webp\" class=\"attachment-full size-full wp-image-2238\" alt=\"Nexflix vs TikTok\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/05\/netflix-vs-tiktok-batalla-por-atencion.webp 1540w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/05\/netflix-vs-tiktok-batalla-por-atencion-300x183.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/05\/netflix-vs-tiktok-batalla-por-atencion-1024x624.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/05\/netflix-vs-tiktok-batalla-por-atencion-768x468.webp 768w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/05\/netflix-vs-tiktok-batalla-por-atencion-1536x937.webp 1536w\" sizes=\"(max-width: 1540px) 100vw, 1540px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/netflix-vs-tiktok-batalla-por-atencion\/\" >\n\t\t\t\tNetflix vs TikTok, la batalla por la atenci\u00f3n\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Reed Hastings dijo en 2017 que Netflix compet\u00eda con el sue\u00f1o. Ten\u00eda raz\u00f3n sobre el campo de batalla: el verdadero l\u00edmite de la compa\u00f1\u00eda siempre fue el d\u00eda humano. El rival, sin embargo, vino de un lugar que ning\u00fan ejecutivo de Hollywood estaba mirando. TikTok reescribi\u00f3 la pelea por la atenci\u00f3n y oblig\u00f3 a Netflix, el 30 de abril de 2026, a copiar su formato vertical. Esta este art\u00edculo veremos c\u00f3mo una marca destino se enfrenta a una marca entorno, y por qu\u00e9 el cerebro del usuario cansado al final del d\u00eda est\u00e1 decidiendo el ganador.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tAndres Molina T.\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1972 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-marcas tag-branding entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/reconocimiento-de-marca\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1540\" height=\"939\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/04\/que-reconocimiento-marca.webp\" class=\"attachment-full size-full wp-image-1976\" alt=\"reconocimiento de marca\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/04\/que-reconocimiento-marca.webp 1540w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/04\/que-reconocimiento-marca-300x183.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/04\/que-reconocimiento-marca-1024x624.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/04\/que-reconocimiento-marca-768x468.webp 768w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/04\/que-reconocimiento-marca-1536x937.webp 1536w\" sizes=\"(max-width: 1540px) 100vw, 1540px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/reconocimiento-de-marca\/\" >\n\t\t\t\tQu\u00e9 es el reconocimiento de marca, por qu\u00e9 es importante y c\u00f3mo construirlo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Si tienes un negocio peque\u00f1o o est\u00e1s arrancando uno, seguramente te han dicho mil veces que \u00abtu marca es importante\u00bb, sin que nadie te explique qu\u00e9 significa eso en la pr\u00e1ctica. Empecemos por un hecho concreto: cuando un cliente est\u00e1 frente a una estanter\u00eda, un marketplace o una b\u00fasqueda de Google, rara vez elige la mejor opci\u00f3n. Elige la que reconoce.<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tLuicia Ferrer D.\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1842 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-marcas tag-branding tag-grandes_marcas entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/historia-youtube-del-primer-video-a-fenomeno-global\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/03\/youtube-brand-historia-marca.webp\" class=\"attachment-full size-full wp-image-1848\" alt=\"\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/03\/youtube-brand-historia-marca.webp 1600w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/03\/youtube-brand-historia-marca-300x225.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/03\/youtube-brand-historia-marca-1024x768.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/03\/youtube-brand-historia-marca-768x576.webp 768w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/03\/youtube-brand-historia-marca-1536x1152.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/historia-youtube-del-primer-video-a-fenomeno-global\/\" >\n\t\t\t\tLa historia fascinante de YouTube: del primer video a fen\u00f3meno global\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>C\u00f3mo tres exempleados de PayPal fundaron YouTube en 2005, Google la compr\u00f3 por 1.650 millones y se convirti\u00f3 en la plataforma de video m\u00e1s poderosa del mundo. Esta es la historia<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tAndres Molina T.\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1834 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-marcas tag-branding tag-marketing entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/errores-de-branding-que-hacen-que-tu-negocio-parezca-amateur\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1540\" height=\"939\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/03\/errores-branding-que-debes-evitar-en-tu-negocio.webp\" class=\"attachment-full size-full wp-image-1838\" alt=\"\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/03\/errores-branding-que-debes-evitar-en-tu-negocio.webp 1540w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/03\/errores-branding-que-debes-evitar-en-tu-negocio-300x183.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/03\/errores-branding-que-debes-evitar-en-tu-negocio-1024x624.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/03\/errores-branding-que-debes-evitar-en-tu-negocio-768x468.webp 768w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/03\/errores-branding-que-debes-evitar-en-tu-negocio-1536x937.webp 1536w\" sizes=\"(max-width: 1540px) 100vw, 1540px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/errores-de-branding-que-hacen-que-tu-negocio-parezca-amateur\/\" >\n\t\t\t\tLos 5 errores de branding que hacen que tu negocio parezca amateur\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Gap perdi\u00f3 $100M por un error de marca. Descubre los 5 errores de branding que proyectan imagen no profesional y c\u00f3mo corregirlos con datos reales y casos documentados<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tLuicia Ferrer D.\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1756 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-naming category-negocios category-opinion tag-branding entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/el-nombre-define-la-categoria\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/02\/nombre-define-categoria.webp\" class=\"attachment-full size-full wp-image-1759\" alt=\"el nombre define la categor\u00eda\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/02\/nombre-define-categoria.webp 1536w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/02\/nombre-define-categoria-300x200.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/02\/nombre-define-categoria-1024x683.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/02\/nombre-define-categoria-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/el-nombre-define-la-categoria\/\" >\n\t\t\t\tEl nombre define la categor\u00eda\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Las marcas no son solo nombres conocidos. Son activos que influyen en el precio que una empresa puede cobrar y<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tKeny Cordova\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1720 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-grandesmarcas category-marcas tag-branding tag-grandes_marcas entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/historia-google-el-gigante-internet-construyo-imperio\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/01\/google-brand-marca.webp\" class=\"attachment-full size-full wp-image-1727\" alt=\"historia de Google\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/01\/google-brand-marca.webp 1600w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/01\/google-brand-marca-300x225.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/01\/google-brand-marca-1024x768.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/01\/google-brand-marca-768x576.webp 768w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2026\/01\/google-brand-marca-1536x1152.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/historia-google-el-gigante-internet-construyo-imperio\/\" >\n\t\t\t\tLa historia de Google: el gigante de Internet que construy\u00f3 un imperio\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Google, acaba de convertirse en la cuarta empresa del mundo en alcanzar el umbral de los 4 billones de d\u00f3lares<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tAndres Molina T.\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1657 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-marcas category-marketing tag-branding entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/primero-la-categoria\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/12\/categoria-vs-marca.webp\" class=\"attachment-full size-full wp-image-1659\" alt=\"categor\u00eda vs marca\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/12\/categoria-vs-marca.webp 1536w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/12\/categoria-vs-marca-300x200.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/12\/categoria-vs-marca-1024x683.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/12\/categoria-vs-marca-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/primero-la-categoria\/\" >\n\t\t\t\tPrimero la categor\u00eda\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Cuando una persona piensa en pedir un coche con el m\u00f3vil, casi nunca dice \u201cusar\u00e9 una app de transporte\u201d. Dice<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tKeny Cordova\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1191ea2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1191ea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a69010e e-con-full e-flex e-con e-child\" data-id=\"a69010e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bc00ac e-con-full e-flex e-con e-parent\" data-id=\"5bc00ac\" data-element_type=\"container\" data-e-type=\"container\" id=\"articulos\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de697f0 elementor-widget elementor-widget-spacer\" data-id=\"de697f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0760b8f e-con-full e-flex e-con e-parent\" data-id=\"0760b8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6a773d9 e-con-full e-flex e-con e-child\" data-id=\"6a773d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a27ecc e-con-full e-flex e-con e-child\" data-id=\"1a27ecc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55f1ee2 elementor-widget elementor-widget-text-editor\" data-id=\"55f1ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Suscribete al Newsletter<\/h3><p><span style=\"font-size: 10pt;\">Suscr\u00edbete y recibe los mejores contenidos en la bandeja de tu correo cada semana.<\/span><\/p><p><script>(function() {\n\twindow.mc4wp = window.mc4wp || {\n\t\tlisteners: [],\n\t\tforms: {\n\t\t\ton: function(evt, cb) {\n\t\t\t\twindow.mc4wp.listeners.push(\n\t\t\t\t\t{\n\t\t\t\t\t\tevent   : evt,\n\t\t\t\t\t\tcallback: cb\n\t\t\t\t\t}\n\t\t\t\t);\n\t\t\t}\n\t\t}\n\t}\n})();\n<\/script><!-- Mailchimp for WordPress v4.13.1 - https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/ --><form id=\"mc4wp-form-1\" 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--><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bb1684 e-con-full e-flex e-con e-child\" data-id=\"9bb1684\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bee2da e-flex e-con-boxed e-con e-parent\" data-id=\"3bee2da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e283354 e-con-full e-flex e-con e-child\" data-id=\"e283354\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56d77aa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"56d77aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70cb33d elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"70cb33d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1608 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-chatgpt category-gemini category-ia category-inteligencia-artificial tag-branding entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/la-batalla-ia-gemini-3-desafia-la-hegemonia-de-chatgpt\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"884\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/11\/chatgpt-vs-gemini-la-batalla-de-la-ia.webp\" class=\"attachment-full size-full wp-image-1613\" alt=\"Gemini 3\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/11\/chatgpt-vs-gemini-la-batalla-de-la-ia.webp 1500w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/11\/chatgpt-vs-gemini-la-batalla-de-la-ia-300x177.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/11\/chatgpt-vs-gemini-la-batalla-de-la-ia-1024x603.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/11\/chatgpt-vs-gemini-la-batalla-de-la-ia-768x453.webp 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/la-batalla-ia-gemini-3-desafia-la-hegemonia-de-chatgpt\/\" >\n\t\t\t\tLa batalla de la IA se intensifica: Gemini 3 desaf\u00eda la hegemon\u00eda de ChatGPT\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Durante casi tres a\u00f1os, OpenAI disfrut\u00f3 de una ventaja dif\u00edcil de igualar: el reconocimiento del pionero. Cuando OpenAI lanz\u00f3 ChatGPT<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tKeny Cordova\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1450 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-ia category-inteligencia-artificial category-marcas category-negocios tag-branding tag-grandes_marcas entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/historia-nvidia-lider-inteligencia-artificial\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/10\/nvidia-brand-marca.webp\" class=\"attachment-full size-full wp-image-1454\" alt=\"NVIDIA historia\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/10\/nvidia-brand-marca.webp 1600w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/10\/nvidia-brand-marca-300x225.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/10\/nvidia-brand-marca-1024x768.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/10\/nvidia-brand-marca-768x576.webp 768w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/10\/nvidia-brand-marca-1536x1152.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/historia-nvidia-lider-inteligencia-artificial\/\" >\n\t\t\t\tLa historia de Nvidia: C\u00f3mo se convirti\u00f3 en la mayor empresa del mundo gracias a la IA\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En 1993, tres ingenieros se sentaron en una cafeter\u00eda de Silicon Valley con un sue\u00f1o que probablemente pocos pod\u00edan comprender:<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tAndres Molina T.\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1441 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-marcas category-negocios tag-branding tag-marketing entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/lecciones-de-branding-de-howard-schultz-fundador-de-starbucks\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/10\/Schultz-starbucks-brand.webp\" class=\"attachment-full size-full wp-image-1442\" alt=\"branding Howard Schultz\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/10\/Schultz-starbucks-brand.webp 1536w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/10\/Schultz-starbucks-brand-300x200.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/10\/Schultz-starbucks-brand-1024x683.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/10\/Schultz-starbucks-brand-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/lecciones-de-branding-de-howard-schultz-fundador-de-starbucks\/\" >\n\t\t\t\tLecciones de branding de Howard Schultz, fundador de Starbucks\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Construir una marca poderosa no empieza con un producto ni con la obsesi\u00f3n por competir en precio. Empieza con una<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tLuicia Ferrer D.\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1384 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-marcas tag-branding entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/estrategia-primero\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/09\/estrategia-primero.webp\" class=\"attachment-full size-full wp-image-1385\" alt=\"estrategia de marca\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/09\/estrategia-primero.webp 1536w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/09\/estrategia-primero-300x200.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/09\/estrategia-primero-1024x683.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/09\/estrategia-primero-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/estrategia-primero\/\" >\n\t\t\t\tEstrategia primero\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En mercados saturados, donde la competencia se ha vuelto m\u00e1s r\u00e1pida, m\u00e1s barata y m\u00e1s imitable, el \u00e9xito no pertenece<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tKeny Cordova\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1314 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-marcas category-negocios tag-branding tag-guia entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/guia-practica-gestion-activos-marca\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"996\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/08\/guia-gestion-activos-marca.webp\" class=\"attachment-full size-full wp-image-1319\" alt=\"Gesti\u00f3n de activos de marca\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/08\/guia-gestion-activos-marca.webp 1536w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/08\/guia-gestion-activos-marca-300x195.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/08\/guia-gestion-activos-marca-1024x664.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/08\/guia-gestion-activos-marca-768x498.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/guia-practica-gestion-activos-marca\/\" >\n\t\t\t\tGu\u00eda pr\u00e1ctica sobre la Gesti\u00f3n de Activos de Marca\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La marca es el mayor activo empresarial que vive en la mente y el coraz\u00f3n de las personas. Gestionarla significa<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tLuicia Ferrer D.\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1286 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-marcas category-negocios tag-branding entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/ser-o-no-ser-recordado\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/08\/ser-o-no-ser-recordado-branding-marcas-posicionamiento.webp\" class=\"attachment-full size-full wp-image-1287\" alt=\"ser o no ser recordado\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/08\/ser-o-no-ser-recordado-branding-marcas-posicionamiento.webp 1536w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/08\/ser-o-no-ser-recordado-branding-marcas-posicionamiento-300x200.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/08\/ser-o-no-ser-recordado-branding-marcas-posicionamiento-1024x683.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/08\/ser-o-no-ser-recordado-branding-marcas-posicionamiento-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/ser-o-no-ser-recordado\/\" >\n\t\t\t\tSer o no ser recordado\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El poder de una marca no reside \u00fanicamente en su logotipo o en la calidad de sus productos. Est\u00e1 en<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tKeny Cordova\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-767 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-marcas category-negocios tag-branding entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/lecciones-de-branding-de-steve-jobs\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/lecciones-branding-steve-jobs.webp\" class=\"attachment-full size-full wp-image-768\" alt=\"Lecciones de branding de Steve Jobs\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/lecciones-branding-steve-jobs.webp 1536w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/lecciones-branding-steve-jobs-300x200.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/lecciones-branding-steve-jobs-1024x683.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/lecciones-branding-steve-jobs-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/lecciones-de-branding-de-steve-jobs\/\" >\n\t\t\t\tLecciones de branding de Steve Jobs\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En el mundo empresarial, todos saben que Steve Jobs no solo fue un innovador tecnol\u00f3gico, tambi\u00e9n fue un maestro del<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tKeny Cordova\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-753 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-marcas tag-branding tag-grandes_marcas entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/nescafe-historia-cafe-instantaneo-que-conquisto-al-mundo\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/nescafe-marca-global-cafe.webp\" class=\"attachment-full size-full wp-image-759\" alt=\"Nescaf\u00e9: La historia del caf\u00e9 instant\u00e1neo que conquist\u00f3 al mundo\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/nescafe-marca-global-cafe.webp 1600w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/nescafe-marca-global-cafe-300x225.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/nescafe-marca-global-cafe-1024x768.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/nescafe-marca-global-cafe-768x576.webp 768w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/nescafe-marca-global-cafe-1536x1152.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/nescafe-historia-cafe-instantaneo-que-conquisto-al-mundo\/\" >\n\t\t\t\tNescaf\u00e9: La historia del caf\u00e9 instant\u00e1neo que conquist\u00f3 al mundo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>\u00bfQui\u00e9n imaginar\u00eda que una solicitud de un grupo banqueros ser\u00eda el punto de partida para el nacimiento de una de\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tAndres Molina T.\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-747 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-marcas category-negocios tag-branding entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/enfoca-o-fracasa\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/enfoca-o-fracasa-branding-png.webp\" class=\"attachment-full size-full wp-image-748\" alt=\"Construcci\u00f3n de marca con enfoque\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/enfoca-o-fracasa-branding-png.webp 1536w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/enfoca-o-fracasa-branding-png-300x200.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/enfoca-o-fracasa-branding-png-1024x683.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/enfoca-o-fracasa-branding-png-768x512.webp 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/enfoca-o-fracasa\/\" >\n\t\t\t\tEnfoca o fracasa\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Construir una marca sin direcci\u00f3n es como navegar sin mapa. Puedes avanzar, moverte, incluso hacer ruido, pero es muy probable<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tKeny Cordova\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-703 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-marcas tag-branding tag-grandes_marcas entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/visa-de-una-tarjeta-de-papel-al-imperio-global-de-los-pagos-digitales\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/visa-marca-global.webp\" class=\"attachment-full size-full wp-image-708\" alt=\"VISA: De una tarjeta de papel al imperio global de los pagos\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/visa-marca-global.webp 1600w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/visa-marca-global-300x225.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/visa-marca-global-1024x768.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/visa-marca-global-768x576.webp 768w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/visa-marca-global-1536x1152.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/visa-de-una-tarjeta-de-papel-al-imperio-global-de-los-pagos-digitales\/\" >\n\t\t\t\tVISA: de una tarjeta de papel al imperio global de los pagos digitales\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Cada d\u00eda, millones de transacciones se generan en internet, en tiendas f\u00edsicas, entre empresas y personas. Algunas se hacen con\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tLuicia Ferrer D.\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-697 post type-post status-publish format-standard has-post-thumbnail hentry category-branding tag-branding entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/construir-marca-es-construir-confianza\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1398\" height=\"978\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/contruir-confianza-marca.webp\" class=\"attachment-full size-full wp-image-698\" alt=\"Construir marca es construir confianza\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/contruir-confianza-marca.webp 1398w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/contruir-confianza-marca-300x210.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/contruir-confianza-marca-1024x716.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/contruir-confianza-marca-768x537.webp 768w\" sizes=\"(max-width: 1398px) 100vw, 1398px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/construir-marca-es-construir-confianza\/\" >\n\t\t\t\tConstruir marca es construir confianza\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Una marca no es solo un nombre, un logo o una paleta de colores. Es una promesa, una idea. Es<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tKeny Cordova\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-678 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-marcas tag-branding entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/el-poder-de-la-simplicidad\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1344\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/el-poder-de-la-simplicidad.webp\" class=\"attachment-full size-full wp-image-679\" alt=\"El poder de la simplicidad\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/el-poder-de-la-simplicidad.webp 1920w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/el-poder-de-la-simplicidad-300x210.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/el-poder-de-la-simplicidad-1024x717.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/el-poder-de-la-simplicidad-768x538.webp 768w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/el-poder-de-la-simplicidad-1536x1075.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/el-poder-de-la-simplicidad\/\" >\n\t\t\t\tEl poder de la simplicidad\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Vivimos en un mundo lleno de ruido. Hay demasiadas opciones, demasiados mensajes y demasiadas distracciones. Eso pasa en el d\u00eda<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tKeny Cordova\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-664 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-tendencias tag-noticias entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/tendencias-branding-2025\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1702\" height=\"980\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/tendencias-branding-2025-png.webp\" class=\"attachment-full size-full wp-image-666\" alt=\"Tendencias de branding para 2025\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/tendencias-branding-2025-png.webp 1702w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/tendencias-branding-2025-png-300x173.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/tendencias-branding-2025-png-1024x590.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/tendencias-branding-2025-png-768x442.webp 768w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/tendencias-branding-2025-png-1536x884.webp 1536w\" sizes=\"(max-width: 1702px) 100vw, 1702px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/tendencias-branding-2025\/\" >\n\t\t\t\tTendencias de branding 2025\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Construir marcas a lo largo del tiempo, es la misi\u00f3n ineludible de cualquier empresa, sobre todo si quiere fortalecer su<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tRedacci\u00f3n Didi Digital\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-571 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-grandesmarcas category-marcas tag-branding tag-grandes_marcas entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/la-historia-de-toyota-la-formula-de-exito-automotriz\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/historia-toyota-lider-automotriz.webp\" class=\"attachment-full size-full wp-image-576\" alt=\"La historia de Toyota: La f\u00f3rmula de \u00e9xito automotriz\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/historia-toyota-lider-automotriz.webp 1600w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/historia-toyota-lider-automotriz-300x225.webp 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/historia-toyota-lider-automotriz-1024x768.webp 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/historia-toyota-lider-automotriz-768x576.webp 768w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/historia-toyota-lider-automotriz-1536x1152.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/la-historia-de-toyota-la-formula-de-exito-automotriz\/\" >\n\t\t\t\tLa historia de Toyota: La f\u00f3rmula de \u00e9xito automotriz\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Toyota pas\u00f3 de ser una empresa japonesa relativamente peque\u00f1a a convertirse en el fabricante #1 en autom\u00f3viles del mundo. En\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tAndres Molina T.\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-425 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-marcas tag-branding tag-grandes_marcas entry has-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/didi.com.bo\/blog\/netflix-de-startup-a-gigante-streaming-global\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/netflix-marcas-maestras-posicionamiento.png\" class=\"attachment-full size-full wp-image-429\" alt=\"Netflix: de startup a gigante del streaming global\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/netflix-marcas-maestras-posicionamiento.png 1600w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/netflix-marcas-maestras-posicionamiento-300x225.png 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/netflix-marcas-maestras-posicionamiento-1024x768.png 1024w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/netflix-marcas-maestras-posicionamiento-768x576.png 768w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/netflix-marcas-maestras-posicionamiento-1536x1152.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/didi.com.bo\/blog\/netflix-de-startup-a-gigante-streaming-global\/\" >\n\t\t\t\tNetflix: de startup a gigante del streaming global, la historia del rey del entretenimiento\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En 1997, en Scotts Valley, California, comenz\u00f3 un experimento que cambiar\u00eda para siempre el entretenimiento en el hogar. Netflix, fundada\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tAndres Molina T.\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-spinner\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M304 48c0 26.51-21.49 48-48 48s-48-21.49-48-48 21.49-48 48-48 48 21.49 48 48zm-48 368c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zm208-208c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zM96 256c0-26.51-21.49-48-48-48S0 229.49 0 256s21.49 48 48 48 48-21.49 48-48zm12.922 99.078c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.491-48-48-48zm294.156 0c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.49-48-48-48zM108.922 60.922c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.491-48-48-48z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"2\" data-next-page=\"https:\/\/didi.com.bo\/blog\/wp-json\/wp\/v2\/pages\/2825\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CARGAR MAS ART\u00cdCULOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"e-load-more-message\">No hay mas post para mostrar<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7943954 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7943954\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div 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