{"id":137,"date":"2023-07-18T22:46:19","date_gmt":"2023-07-18T22:46:19","guid":{"rendered":"https:\/\/didi.com.bo\/blog\/index.php\/2023\/07\/18\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/"},"modified":"2026-07-07T16:16:19","modified_gmt":"2026-07-07T20:16:19","slug":"las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar","status":"publish","type":"post","link":"https:\/\/didi.com.bo\/blog\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/","title":{"rendered":"Las 5 marcas m\u00e1s valiosas del mundo: Este es el ranking 2023 de Kantar"},"content":{"rendered":"

\u00bfSabes cu\u00e1les son las 5 marcas m\u00e1s valiosas del mundo en 2023? Te contamos aqu\u00ed. Seg\u00fan Kantar<\/a> BrandZ, una empresa de datos, insights y consultor\u00eda, este es su ranking 2023.<\/p>\n

\"La
\n1. Apple:<\/strong> En el primer lugar, y por segundo a\u00f1o consecutivo, tenemos a Apple. Su valor de marca alcanza los asombrosos $880,455 millones de d\u00f3lares. Aunque s\u00ed, ha tenido una ligera ca\u00edda en comparaci\u00f3n con el a\u00f1o anterior, cuando alcanz\u00f3 $947,062 millones.<\/p>\n

\"La<\/p>\n

2. Google:<\/strong> En el segundo puesto, encontramos a Google, otra gigante de la tecnolog\u00eda. Aunque su valor disminuy\u00f3, todav\u00eda se mantiene impresionante con $577,683 millones de d\u00f3lares.<\/p>\n

\"Las<\/p>\n

3. Microsoft:<\/strong> En tercer lugar est\u00e1 Microsoft, justo despu\u00e9s de una ca\u00edda de Amazon, que ahora ocupa el cuarto puesto. Microsoft tiene un valor de marca de $501,856 millones, mostrando su fuerza en el mercado.<\/p>\n

\"La<\/p>\n

4. Amazon:<\/strong> El gigante del comercio online, que sol\u00eda ocupar la posici\u00f3n de honor, ahora se sit\u00faa en el cuarto lugar con un valor de $468,737 millones. Aunque ha perdido algo de terreno, sigue siendo una marca poderosa.<\/p>\n

\"La<\/p>\n

5. McDonald’s:<\/strong> Finalmente, en el top 5, encontramos a McDonald’s. La famosa franquicia de restaurantes se mantiene fuerte con un valor de marca de $191,109 millones.<\/p>\n

Es Interesante ver que las \u00fanicas marcas que han visto aumentar su valor en el top 10 son Louis Vuitton y Coca-Cola, mostrando que hay un gran dinamismo en el mundo de las marcas.<\/p>\n

El resto del top ten lo completan en el sexta posici\u00f3n con Visa<\/strong>: ($169,092 millones de d\u00f3lares). Le sigue\u00a0 el gigante tecnol\u00f3gico chino Tencent<\/strong> ($141,020 millones); en el octavo puesto se encuentra la marca francesa de lujo Louis Vuitton<\/strong> ($124,822 millones).<\/p>\n

Completan en la novena posici\u00f3n MasterCard<\/strong>( $110,631 millones) y cerrando el puesto diez, esta Coca-Cola<\/strong> ( $106,109 millones)que vuelve a ingresar al top 10.<\/p>\n

As\u00ed que ah\u00ed lo tienes, las marcas<\/a> m\u00e1s valiosas del mundo en 2023. \u00bfCu\u00e1l de estas marcas es tu favorita o la que te sorprende m\u00e1s?<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00bfSabes cu\u00e1les son las 5 marcas m\u00e1s valiosas del mundo en 2023? Te contamos aqu\u00ed. Seg\u00fan Kantar BrandZ, una empresa de datos, insights y consultor\u00eda, este es su ranking 2023. 1. Apple: En el primer lugar, y por segundo a\u00f1o consecutivo, tenemos a Apple. Su valor de marca alcanza los asombrosos $880,455 millones de d\u00f3lares. […]<\/p>\n","protected":false},"author":1,"featured_media":138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[6,27],"tags":[3],"class_list":["post-137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marcas","tag-branding","entry","has-media"],"yoast_head":"\nLas 5 marcas m\u00e1s valiosas del mundo 2023 - El blog de Marketing de Didi<\/title>\n<meta name=\"description\" content=\"Las 5 marcas m\u00e1s valiosas del mundo 2023. Ranking de Kantar. En el 1 lugar y por segundo a\u00f1o consecutivo, est\u00e1 Apple con $880,455 millones...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/didi.com.bo\/blog\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las 5 marcas m\u00e1s valiosas del mundo 2023 - El blog de Marketing de Didi\" \/>\n<meta property=\"og:description\" content=\"Las 5 marcas m\u00e1s valiosas del mundo 2023. Ranking de Kantar. En el 1 lugar y por segundo a\u00f1o consecutivo, est\u00e1 Apple con $880,455 millones...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/didi.com.bo\/blog\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/\" \/>\n<meta property=\"og:site_name\" content=\"El blog de Marketing de Didi\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-18T22:46:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-07T20:16:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/marca-brand-apple.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"523\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Didi Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Didi Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\\\/\"},\"author\":{\"name\":\"Redacci\u00f3n Didi Digital\",\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/#\\\/schema\\\/person\\\/bd4e58c65064d741373fd4ae4551fd43\"},\"headline\":\"Las 5 marcas m\u00e1s valiosas del mundo: Este es el ranking 2023 de Kantar\",\"datePublished\":\"2023-07-18T22:46:19+00:00\",\"dateModified\":\"2026-07-07T20:16:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\\\/\"},\"wordCount\":339,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/marca-brand-apple.jpg\",\"keywords\":[\"branding\"],\"articleSection\":[\"Branding\",\"marcas\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/didi.com.bo\\\/blog\\\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\\\/\",\"url\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\\\/\",\"name\":\"Las 5 marcas m\u00e1s valiosas del mundo 2023 - El blog de Marketing de Didi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/marca-brand-apple.jpg\",\"datePublished\":\"2023-07-18T22:46:19+00:00\",\"dateModified\":\"2026-07-07T20:16:19+00:00\",\"description\":\"Las 5 marcas m\u00e1s valiosas del mundo 2023. Ranking de Kantar. En el 1 lugar y por segundo a\u00f1o consecutivo, est\u00e1 Apple con $880,455 millones...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/didi.com.bo\\\/blog\\\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\\\/#primaryimage\",\"url\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/marca-brand-apple.jpg\",\"contentUrl\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/marca-brand-apple.jpg\",\"width\":1000,\"height\":523,\"caption\":\"Las 5 marcas m\u00e1s valiosas del mundo: Este es el ranking 2023 de Kantar\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Las 5 marcas m\u00e1s valiosas del mundo: Este es el ranking 2023 de Kantar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/\",\"name\":\"El blog de Marketing de Didi\",\"description\":\"...\",\"publisher\":{\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/#organization\",\"name\":\"El blog de Marketing de Didi\",\"url\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/logodidi.png\",\"contentUrl\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/logodidi.png\",\"width\":184,\"height\":77,\"caption\":\"El blog de Marketing de Didi\"},\"image\":{\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/#\\\/schema\\\/person\\\/bd4e58c65064d741373fd4ae4551fd43\",\"name\":\"Redacci\u00f3n Didi Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/21f724c6327444fec379a0457164508aa0ebd2bd7fb2c9d5b3b6d35d82cf201e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/21f724c6327444fec379a0457164508aa0ebd2bd7fb2c9d5b3b6d35d82cf201e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/21f724c6327444fec379a0457164508aa0ebd2bd7fb2c9d5b3b6d35d82cf201e?s=96&d=mm&r=g\",\"caption\":\"Redacci\u00f3n Didi Digital\"},\"sameAs\":[\"https:\\\/\\\/didi.com.bo\\\/blog\"],\"url\":\"https:\\\/\\\/didi.com.bo\\\/blog\\\/author\\\/bloddi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Las 5 marcas m\u00e1s valiosas del mundo 2023 - El blog de Marketing de Didi","description":"Las 5 marcas m\u00e1s valiosas del mundo 2023. Ranking de Kantar. En el 1 lugar y por segundo a\u00f1o consecutivo, est\u00e1 Apple con $880,455 millones...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/didi.com.bo\/blog\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/","og_locale":"es_ES","og_type":"article","og_title":"Las 5 marcas m\u00e1s valiosas del mundo 2023 - El blog de Marketing de Didi","og_description":"Las 5 marcas m\u00e1s valiosas del mundo 2023. Ranking de Kantar. En el 1 lugar y por segundo a\u00f1o consecutivo, est\u00e1 Apple con $880,455 millones...","og_url":"https:\/\/didi.com.bo\/blog\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/","og_site_name":"El blog de Marketing de Didi","article_published_time":"2023-07-18T22:46:19+00:00","article_modified_time":"2026-07-07T20:16:19+00:00","og_image":[{"width":1000,"height":523,"url":"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/marca-brand-apple.jpg","type":"image\/jpeg"}],"author":"Redacci\u00f3n Didi Digital","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Redacci\u00f3n Didi Digital","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/didi.com.bo\/blog\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/#article","isPartOf":{"@id":"https:\/\/didi.com.bo\/blog\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/"},"author":{"name":"Redacci\u00f3n Didi Digital","@id":"https:\/\/didi.com.bo\/blog\/#\/schema\/person\/bd4e58c65064d741373fd4ae4551fd43"},"headline":"Las 5 marcas m\u00e1s valiosas del mundo: Este es el ranking 2023 de Kantar","datePublished":"2023-07-18T22:46:19+00:00","dateModified":"2026-07-07T20:16:19+00:00","mainEntityOfPage":{"@id":"https:\/\/didi.com.bo\/blog\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/"},"wordCount":339,"commentCount":0,"publisher":{"@id":"https:\/\/didi.com.bo\/blog\/#organization"},"image":{"@id":"https:\/\/didi.com.bo\/blog\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/#primaryimage"},"thumbnailUrl":"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/marca-brand-apple.jpg","keywords":["branding"],"articleSection":["Branding","marcas"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/didi.com.bo\/blog\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/didi.com.bo\/blog\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/","url":"https:\/\/didi.com.bo\/blog\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/","name":"Las 5 marcas m\u00e1s valiosas del mundo 2023 - El blog de Marketing de Didi","isPartOf":{"@id":"https:\/\/didi.com.bo\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/didi.com.bo\/blog\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/#primaryimage"},"image":{"@id":"https:\/\/didi.com.bo\/blog\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/#primaryimage"},"thumbnailUrl":"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/marca-brand-apple.jpg","datePublished":"2023-07-18T22:46:19+00:00","dateModified":"2026-07-07T20:16:19+00:00","description":"Las 5 marcas m\u00e1s valiosas del mundo 2023. Ranking de Kantar. En el 1 lugar y por segundo a\u00f1o consecutivo, est\u00e1 Apple con $880,455 millones...","breadcrumb":{"@id":"https:\/\/didi.com.bo\/blog\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/didi.com.bo\/blog\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/didi.com.bo\/blog\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/#primaryimage","url":"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/marca-brand-apple.jpg","contentUrl":"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/marca-brand-apple.jpg","width":1000,"height":523,"caption":"Las 5 marcas m\u00e1s valiosas del mundo: Este es el ranking 2023 de Kantar"},{"@type":"BreadcrumbList","@id":"https:\/\/didi.com.bo\/blog\/las-5-marcas-mas-valiosas-del-mundo-2023-este-el-ranking-kantar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/didi.com.bo\/blog\/"},{"@type":"ListItem","position":2,"name":"Las 5 marcas m\u00e1s valiosas del mundo: Este es el ranking 2023 de Kantar"}]},{"@type":"WebSite","@id":"https:\/\/didi.com.bo\/blog\/#website","url":"https:\/\/didi.com.bo\/blog\/","name":"El blog de Marketing de Didi","description":"...","publisher":{"@id":"https:\/\/didi.com.bo\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/didi.com.bo\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/didi.com.bo\/blog\/#organization","name":"El blog de Marketing de Didi","url":"https:\/\/didi.com.bo\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/didi.com.bo\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/logodidi.png","contentUrl":"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/logodidi.png","width":184,"height":77,"caption":"El blog de Marketing de Didi"},"image":{"@id":"https:\/\/didi.com.bo\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/didi.com.bo\/blog\/#\/schema\/person\/bd4e58c65064d741373fd4ae4551fd43","name":"Redacci\u00f3n Didi Digital","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/21f724c6327444fec379a0457164508aa0ebd2bd7fb2c9d5b3b6d35d82cf201e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/21f724c6327444fec379a0457164508aa0ebd2bd7fb2c9d5b3b6d35d82cf201e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/21f724c6327444fec379a0457164508aa0ebd2bd7fb2c9d5b3b6d35d82cf201e?s=96&d=mm&r=g","caption":"Redacci\u00f3n Didi Digital"},"sameAs":["https:\/\/didi.com.bo\/blog"],"url":"https:\/\/didi.com.bo\/blog\/author\/bloddi\/"}]}},"_links":{"self":[{"href":"https:\/\/didi.com.bo\/blog\/wp-json\/wp\/v2\/posts\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/didi.com.bo\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/didi.com.bo\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/didi.com.bo\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/didi.com.bo\/blog\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":1,"href":"https:\/\/didi.com.bo\/blog\/wp-json\/wp\/v2\/posts\/137\/revisions"}],"predecessor-version":[{"id":143,"href":"https:\/\/didi.com.bo\/blog\/wp-json\/wp\/v2\/posts\/137\/revisions\/143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/didi.com.bo\/blog\/wp-json\/wp\/v2\/media\/138"}],"wp:attachment":[{"href":"https:\/\/didi.com.bo\/blog\/wp-json\/wp\/v2\/media?parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/didi.com.bo\/blog\/wp-json\/wp\/v2\/categories?post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/didi.com.bo\/blog\/wp-json\/wp\/v2\/tags?post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}