{"id":196,"date":"2023-09-21T02:25:56","date_gmt":"2023-09-21T02:25:56","guid":{"rendered":"https:\/\/didi.com.bo\/blog\/index.php\/2023\/09\/21\/whatsapp-quiere-ser-una-superapp-desde-comprar-boletos-de-avion-o-pedir-comida\/"},"modified":"2026-06-23T22:16:59","modified_gmt":"2026-06-23T22:16:59","slug":"whatsapp-quiere-ser-una-superapp-desde-comprar-boletos-de-avion-o-pedir-comida","status":"publish","type":"post","link":"https:\/\/didi.com.bo\/blog\/whatsapp-quiere-ser-una-superapp-desde-comprar-boletos-de-avion-o-pedir-comida\/","title":{"rendered":"WhatsApp quiere ser una superapp, desde comprar boletos de avi\u00f3n o pedir comida"},"content":{"rendered":"

WhatsApp, la app de mensajer\u00eda instant\u00e1nea l\u00edder del mercado, ha anuciado nuevas funcionalidades que tiene como objetivo facilitar las transacciones comerciales entre usuarios y empresas dentro de la app. Con WhatsApp business (la versi\u00f3n para empresas), podr\u00e1s realizar acciones como comprar boletos de avi\u00f3n, hacer reservaciones o adquirir productos y servicios, pedir comida sin salir de WhatsApp, mediante una interfaz sencilla y personizada.<\/p>\n

Esto es directamente un movimiento de guerra de WhatsApp frente a lo que pueda hacer la competencia (por ejemplo Elon Musk con X, antes llamada Twitter<\/a>, est\u00e1 con la \u00abvisi\u00f3n\u00bb de convertir X en una superapp, es decir ‘una app para todo’, incluyendo las compras directas en la app)<\/p>\n

Esta funci\u00f3n es parte de la estrategia de Meta, la empresa matriz de WhatsApp, para potenciar el comercio conversacional, una tendencia del e-commerce que se basa en el uso de chatbots, asistentes virtuales y sistemas de mensajer\u00eda para interactuar con los clientes y ofrecerles una experiencia m\u00e1s cercana y satisfactoria. El comercio conversacional aprovecha la inteligencia artificial generativa para crear di\u00e1logos fluidos y naturales que se adapten a las necesidades y preferencias de cada usuario.<\/p>\n

Seg\u00fan Mark Zuckerberg, fundador y CEO de Meta, flows (una de las nuevas funciones) busca mejorar las experiencias de conversaci\u00f3n entre personas y empresas en WhatsApp y est\u00e1 enfocada en las\u00a0 que utilizan WhatsApp Business (API), una versi\u00f3n especial de la app dise\u00f1ada para los negocios. \u00abHay muchas posibilidades y las empresas pueden aprovechar f\u00e1cilmente los componentes b\u00e1sicos que creamos para hacer sus experiencias \u00fanicas.\u00bb, dijo Zuckerberg.<\/p>\n

Las implicaciones comerciales son enormes. WhatsApp tiene m\u00e1s de 2 mil millones de usuarios activos al mes. Se env\u00edan incre\u00edblemente m\u00e1s de 100 mil millones de mensajes al dia.<\/a> Ofrecer una experiencia de compra integrada en este ecosistema masivo brinda a las marcas una oportunidad competitiva para conectar con clientes y generar ventas.<\/p>\n","protected":false},"excerpt":{"rendered":"

WhatsApp, la app de mensajer\u00eda instant\u00e1nea l\u00edder del mercado, ha anuciado nuevas funcionalidades que tiene como objetivo facilitar las transacciones comerciales entre usuarios y empresas dentro de la app. Con WhatsApp business (la versi\u00f3n para empresas), podr\u00e1s realizar acciones como comprar boletos de avi\u00f3n, hacer reservaciones o adquirir productos y servicios, pedir comida sin salir […]<\/p>\n","protected":false},"author":7,"featured_media":197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[14,23],"tags":[],"class_list":["post-196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-tecnologia","entry","has-media"],"featured_image_src":"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/whatsapp-3139294.webp","author_info":{"display_name":"Rolando Serrano M.","author_link":"https:\/\/didi.com.bo\/blog\/author\/rolando-serrano-m\/"},"yoast_head":"\nWhatsApp quiere ser una superapp - El blog de Marketing de Didi<\/title>\n<meta name=\"description\" content=\"WhatsApp quiere ser una superapp. Podr\u00e1s reservar boletos de avi\u00f3n o pedir tu comida favorita. 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