{"id":691,"date":"2025-04-04T22:44:56","date_gmt":"2025-04-04T22:44:56","guid":{"rendered":"https:\/\/didi.com.bo\/blog\/index.php\/2025\/04\/04\/estadisticas-sobre-redes-sociales-que-debes-conocer\/"},"modified":"2026-06-29T16:36:52","modified_gmt":"2026-06-29T16:36:52","slug":"estadisticas-sobre-redes-sociales-que-debes-conocer","status":"publish","type":"post","link":"https:\/\/didi.com.bo\/blog\/estadisticas-sobre-redes-sociales-que-debes-conocer\/","title":{"rendered":"12 estad\u00edsticas sobre Redes Sociales que debes conocer"},"content":{"rendered":"<p class=\"\" data-start=\"75\" data-end=\"285\"><span style=\"color: #37434f;\">Las redes sociales evolucionan r\u00e1pidamente y estar al tanto es clave para marcas, negocios y profesionales del marketing. Sin mas pre\u00e1mbulos, te presentamos las tendencias y estad\u00edsticas fundamentales que necesitas conocer.<\/span><\/p>\n<h3 data-start=\"75\" data-end=\"285\"><span style=\"color: #37434f;\">1. Crecimiento imparable: m\u00e1s personas que nunca usan redes sociales<\/span><\/h3>\n<p class=\"\" data-start=\"348\" data-end=\"567\"><span style=\"color: #37434f;\">El n\u00famero de usuarios de redes sociales sigue aumentando globalmente, alcanzando m\u00e1s de <strong data-start=\"436\" data-end=\"487\">5.24 mil millones de usuarios activos mensuales<\/strong>. (<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/datareportal.com\/reports\/digital-2024-global-overview-report\" target=\"_blank\" rel=\"noopener\">Datareportal<\/a><\/span> )<\/span><\/p>\n<ul data-start=\"569\" data-end=\"754\">\n<li class=\"\" data-start=\"569\" data-end=\"627\">\n<p class=\"\" data-start=\"571\" data-end=\"627\"><span style=\"color: #37434f;\">El 63,9% de la poblaci\u00f3n mundial utiliza redes sociales.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"628\" data-end=\"684\">\n<p class=\"\" data-start=\"630\" data-end=\"684\"><span style=\"color: #37434f;\">Cada segundo, 6.5 nuevas personas se unen a las redes.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"685\" data-end=\"754\">\n<p class=\"\" data-start=\"687\" data-end=\"754\"><span style=\"color: #37434f;\">Usuarios pasan en promedio 2 horas y 21 minutos diarios conectados.<\/span><\/p>\n<\/li>\n<\/ul>\n<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-16\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 px-6\">\n<div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d6753305-ca85-4393-8f98-422aa1f5b04d\" data-message-model-slug=\"gpt-4-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light\">\n<h3 data-start=\"761\" data-end=\"811\"><span style=\"color: #37434f;\">2. YouTube conquista todas las generaciones<\/span><\/h3>\n<p class=\"\" data-start=\"812\" data-end=\"1039\"><span style=\"color: #37434f;\">YouTube es la plataforma con mayor aceptaci\u00f3n transversal, usada ampliamente por todas las generaciones, desde la Gen Z hasta los Baby Boomers. (<a style=\"color: #37434f;\" href=\"https:\/\/www.pewresearch.org\/short-reads\/2025\/02\/28\/5-facts-about-americans-and-youtube\/\" target=\"_blank\" rel=\"noopener\">Pewresearch.org<\/a>)<\/span><\/p>\n<ul data-start=\"1041\" data-end=\"1224\">\n<li class=\"\" data-start=\"1041\" data-end=\"1097\">\n<p class=\"\" data-start=\"1043\" data-end=\"1097\"><span style=\"color: #37434f;\">Es preferida para contenido educativo y videos largos.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"1098\" data-end=\"1155\">\n<p class=\"\" data-start=\"1100\" data-end=\"1155\"><span style=\"color: #37434f;\">Alta penetraci\u00f3n tanto en j\u00f3venes como adultos mayores.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"1156\" data-end=\"1224\">\n<p class=\"\" data-start=\"1158\" data-end=\"1224\"><span style=\"color: #37434f;\">El 70% del tiempo de visualizaci\u00f3n ocurre en dispositivos m\u00f3viles.<\/span><\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"1231\" data-end=\"1297\"><\/h2>\n<h3 data-start=\"1231\" data-end=\"1297\"><span style=\"color: #37434f;\">3. Los usuarios buscan autenticidad y contenido que aporte valor<\/span><\/h3>\n<p class=\"\" data-start=\"1298\" data-end=\"1480\"><span style=\"color: #37434f;\">El p\u00fablico demanda contenido aut\u00e9ntico, \u00fatil y relevante, prefiriendo honestidad sobre contenido altamente producido. (<a style=\"color: #37434f;\" href=\"https:\/\/sproutsocial.com\/insights\/social-media-trends\/\" target=\"_blank\" rel=\"noopener\" data-start=\"1426\" data-end=\"1480\"><span style=\"color: #0000ff;\">Sproutsocial<\/span>)<\/a><\/span><\/p>\n<ul data-start=\"1482\" data-end=\"1668\">\n<li class=\"\" data-start=\"1482\" data-end=\"1544\">\n<p class=\"\" data-start=\"1484\" data-end=\"1544\"><span style=\"color: #37434f;\">El 90% usa redes sociales para seguir tendencias culturales.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"1545\" data-end=\"1603\">\n<p class=\"\" data-start=\"1547\" data-end=\"1603\"><span style=\"color: #37434f;\">Mayor preferencia por microinfluencers por autenticidad.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"1604\" data-end=\"1668\">\n<p class=\"\" data-start=\"1606\" data-end=\"1668\"><span style=\"color: #37434f;\">Contenido generado por usuarios (UGC) tiene alta credibilidad.<\/span><\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"1675\" data-end=\"1750\"><\/h2>\n<h3 data-start=\"1675\" data-end=\"1750\"><span style=\"color: #37434f;\">4. Aumenta la adopci\u00f3n de Inteligencia Artificial en marketing digital<\/span><\/h3>\n<p class=\"\" data-start=\"1751\" data-end=\"1968\"><span style=\"color: #37434f;\">La inteligencia artificial (IA) es fundamental para optimizar campa\u00f1as en redes sociales, con una creciente adopci\u00f3n en marketing digital. (<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/blog.hubspot.com\/marketing\/artificial-intelligence-marketing\" target=\"_blank\" rel=\"noopener\">Hubspot<\/a> <\/span>)<\/span><\/p>\n<ul data-start=\"1970\" data-end=\"2148\">\n<li class=\"\" data-start=\"1970\" data-end=\"2029\">\n<p class=\"\" data-start=\"1972\" data-end=\"2029\"><span style=\"color: #37434f;\">El 66% de marketers afirma que la IA mejora sus campa\u00f1as.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"2030\" data-end=\"2082\">\n<p class=\"\" data-start=\"2032\" data-end=\"2082\"><span style=\"color: #37434f;\">Permite una segmentaci\u00f3n m\u00e1s precisa y predictiva.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"2083\" data-end=\"2148\">\n<p class=\"\" data-start=\"2085\" data-end=\"2148\"><span style=\"color: #37434f;\">Crece el uso de chatbots para atenci\u00f3n al cliente automatizada.<\/span><\/p>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/didi.com.bo\/obtener-propuesta\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-959\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/04\/baner-blog-servicios-redes-sociales.png\" alt=\"Gesti\u00f3n de Redes Sociales para empresas\" width=\"996\" height=\"517\" srcset=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/04\/baner-blog-servicios-redes-sociales.png 996w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/04\/baner-blog-servicios-redes-sociales-300x156.png 300w, https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/04\/baner-blog-servicios-redes-sociales-768x399.png 768w\" sizes=\"(max-width: 996px) 100vw, 996px\" \/><\/a><\/p>\n<h3 data-start=\"2155\" data-end=\"2211\"><\/h3>\n<h3 data-start=\"2155\" data-end=\"2211\"><span style=\"color: #37434f;\">5. Redes sociales convertidas en potentes canales de venta directa (Social Commerce)<\/span><\/h3>\n<p class=\"\" data-start=\"2212\" data-end=\"2430\"><span style=\"color: #37434f;\">El comercio electr\u00f3nico en redes sociales (Social Commerce) ya representa ventas globales por 1.69 billones de d\u00f3lares, con r\u00e1pido crecimiento. (<a style=\"color: #37434f;\" href=\"https:\/\/www.statista.com\/topics\/12838\/social-commerce-worldwide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">Statista<\/span><\/a>)<\/span><\/p>\n<ul data-start=\"2432\" data-end=\"2613\">\n<li class=\"\" data-start=\"2432\" data-end=\"2487\">\n<p class=\"\" data-start=\"2434\" data-end=\"2487\"><span style=\"color: #37434f;\">39% de consumidores compran directamente en Facebook.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"2488\" data-end=\"2548\">\n<p class=\"\" data-start=\"2490\" data-end=\"2548\"><span style=\"color: #37434f;\">Instagram Shopping y TikTok Shop impulsan ventas directas.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"2549\" data-end=\"2613\">\n<p class=\"\" data-start=\"2551\" data-end=\"2613\"><span style=\"color: #37434f;\">Usuarios valoran compras r\u00e1pidas dentro de sus apps favoritas.<\/span><\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"2620\" data-end=\"2696\"><\/h2>\n<h3 data-start=\"2620\" data-end=\"2696\"><span style=\"color: #37434f;\">6. X (antes Twitter) mantiene relevancia moderada por interacci\u00f3n en tiempo real<\/span><\/h3>\n<p class=\"\" data-start=\"2697\" data-end=\"2882\"><span style=\"color: #37434f;\">Pese a sus cambios, X mantiene buenas tasas de interacci\u00f3n debido a su relevancia informativa y cultural inmediata.(<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.socialinsider.io\/social-media-benchmarks\" target=\"_blank\" rel=\"noopener\">Socialinsider<\/a><\/span><a style=\"color: #37434f;\" target=\"_new\" rel=\"noopener\" data-start=\"2823\" data-end=\"2882\">)<\/a><\/span><\/p>\n<ul data-start=\"2884\" data-end=\"3061\">\n<li class=\"\" data-start=\"2884\" data-end=\"2939\">\n<p class=\"\" data-start=\"2886\" data-end=\"2939\"><span style=\"color: #37434f;\">En promedio, las publicaciones en X reciben alrededor de <strong data-start=\"1054\" data-end=\"1074\">18 interacciones<\/strong>, mientras que en Facebook obtienen aproximadamente <strong data-start=\"1126\" data-end=\"1146\">28 interacciones<\/strong>.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"2940\" data-end=\"2999\">\n<p class=\"\" data-start=\"2942\" data-end=\"2999\"><span style=\"color: #37434f;\">Mantiene relevancia en noticias, tendencias y actualidad.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"3000\" data-end=\"3061\">\n<p class=\"\" data-start=\"3002\" data-end=\"3061\"><span style=\"color: #37434f;\">Destaca especialmente en sectores como pol\u00edtica y deportes.<\/span><\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 data-start=\"3068\" data-end=\"3127\"><span style=\"color: #37434f;\">7. Las redes sociales redefinen el servicio al cliente<\/span><\/h3>\n<p class=\"\" data-start=\"3128\" data-end=\"3334\"><span style=\"color: #37434f;\">La atenci\u00f3n al cliente mediante redes sociales transforma la interacci\u00f3n entre consumidores y marcas, especialmente en audiencias j\u00f3venes. (<a style=\"color: #37434f;\" href=\"https:\/\/blog.hootsuite.com\/social-media-customer-service\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">Hootsuite.com<\/span><\/a><a style=\"color: #37434f;\" target=\"_new\" rel=\"noopener\" data-start=\"3277\" data-end=\"3334\">)<\/a><\/span><\/p>\n<ul data-start=\"3336\" data-end=\"3526\">\n<li class=\"\" data-start=\"3336\" data-end=\"3396\">\n<p class=\"\" data-start=\"3338\" data-end=\"3396\"><span style=\"color: #37434f;\">73% de usuarios abandonar\u00eda marcas sin respuestas r\u00e1pidas.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"3397\" data-end=\"3468\">\n<p class=\"\" data-start=\"3399\" data-end=\"3468\"><span style=\"color: #37434f;\">Prefieren resolver problemas por mensaje directo antes que por email.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"3469\" data-end=\"3526\">\n<p class=\"\" data-start=\"3471\" data-end=\"3526\"><span style=\"color: #37434f;\">Crece la integraci\u00f3n de chatbots inteligentes en redes.<\/span><\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3533\" data-end=\"3599\"><a href=\"https:\/\/didi.com.bo\/obtener-propuesta\/\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2509\" src=\"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/baner-blog-servicios-redes-sociales-png.webp\" alt=\"Gesti\u00f3n y creaci\u00f3n de contenidos para Redes Sociales para Negocios\" width=\"996\" height=\"517\" \/><\/a><\/h2>\n<h3 data-start=\"3533\" data-end=\"3599\"><span style=\"color: #37434f;\">8. TikTok domina en preferencia de millennials y generaci\u00f3n Z<\/span><\/h3>\n<p class=\"\" data-start=\"3600\" data-end=\"3832\"><span style=\"color: #37434f;\">TikTok es la plataforma preferida entre usuarios menores de 35 a\u00f1os, siendo fundamental para descubrir productos y tendencias juveniles. (<a style=\"color: #37434f;\" href=\"https:\/\/www.insiderintelligence.com\/insights\/tiktok-demographics-age-user-statistics\/\" target=\"_blank\" rel=\"noopener\" data-start=\"3747\" data-end=\"3832\"><span style=\"color: #0000ff;\">Insiderintelligence<\/span>)<\/a><\/span><\/p>\n<ul data-start=\"3834\" data-end=\"3995\">\n<li class=\"\" data-start=\"3834\" data-end=\"3891\">\n<p class=\"\" data-start=\"3836\" data-end=\"3891\"><span style=\"color: #37434f;\">66% de usuarios activos son Generaci\u00f3n Z o Millennials.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"3892\" data-end=\"3944\">\n<p class=\"\" data-start=\"3894\" data-end=\"3944\"><span style=\"color: #37434f;\">Altas tasas de interacci\u00f3n (2.5% por publicaci\u00f3n).<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"3945\" data-end=\"3995\">\n<p class=\"\" data-start=\"3947\" data-end=\"3995\"><span style=\"color: #37434f;\">Influyente para decisiones de compra en j\u00f3venes.<\/span><\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"4002\" data-end=\"4070\"><\/h2>\n<h3 data-start=\"4002\" data-end=\"4070\"><span style=\"color: #37434f;\">9. Aumenta el fen\u00f3meno de espectadores pasivos (silent viewers)<\/span><\/h3>\n<p class=\"\" data-start=\"4071\" data-end=\"4332\"><span style=\"color: #37434f;\">Cada vez m\u00e1s usuarios consumen contenido sin interactuar directamente (likes, comentarios), especialmente en formatos visuales cortos. (<a style=\"color: #37434f;\" href=\"https:\/\/www.socialmediatoday.com\/news\/the-rise-of-silent-social-media-users-and-what-it-means-for-your-brand\/618073\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">Social Media Today<\/span><\/a>)<\/span><\/p>\n<ul data-start=\"4334\" data-end=\"4521\">\n<li class=\"\" data-start=\"4334\" data-end=\"4396\">\n<p class=\"\" data-start=\"4336\" data-end=\"4396\"><span style=\"color: #37434f;\">Usuarios consumen contenido prolongadamente sin interactuar.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"4397\" data-end=\"4454\">\n<p class=\"\" data-start=\"4399\" data-end=\"4454\"><span style=\"color: #37434f;\">M\u00e9tricas como retenci\u00f3n de v\u00eddeo ganan m\u00e1s importancia.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"4455\" data-end=\"4521\">\n<p class=\"\" data-start=\"4457\" data-end=\"4521\"><span style=\"color: #37434f;\">Marcas deben atraer atenci\u00f3n incluso sin interacciones visibles.<\/span><\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"4528\" data-end=\"4593\"><\/h2>\n<h3 data-start=\"4528\" data-end=\"4593\"><span style=\"color: #37434f;\">10. Instagram sigue consolidado como plataforma visual clave<\/span><\/h3>\n<p class=\"\" data-start=\"4594\" data-end=\"4787\"><span style=\"color: #37434f;\">Instagram mantiene m\u00e1s de 2 mil millones de usuarios activos mensuales y sigue liderando en marketing visual e influencer marketing.(<a style=\"color: #37434f;\" href=\"https:\/\/datareportal.com\/essential-instagram-stats\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #0000ff;\">Datareportal<\/span><\/a>)<\/span><\/p>\n<ul data-start=\"4789\" data-end=\"4981\">\n<li class=\"\" data-start=\"4789\" data-end=\"4858\">\n<p class=\"\" data-start=\"4791\" data-end=\"4858\"><span style=\"color: #37434f;\">57% de marketers usa Instagram para colaboraciones con influencers.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"4859\" data-end=\"4926\">\n<p class=\"\" data-start=\"4861\" data-end=\"4926\"><span style=\"color: #37434f;\">Reels y Stories dominan el consumo de contenido en la plataforma.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"4927\" data-end=\"4981\">\n<p class=\"\" data-start=\"4929\" data-end=\"4981\"><span style=\"color: #37434f;\">Es clave para sectores como moda, belleza y turismo.<\/span><\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"4988\" data-end=\"5049\"><\/h2>\n<h3 data-start=\"4988\" data-end=\"5049\"><span style=\"color: #37434f;\">11. Facebook sigue dominando, aunque envejece lentamente<\/span><\/h3>\n<p class=\"\" data-start=\"5050\" data-end=\"5250\"><span style=\"color: #37434f;\">Facebook contin\u00faa como la red social l\u00edder global, con m\u00e1s de 3.07 mil millones de usuarios activos, aunque su audiencia est\u00e1 envejeciendo. (<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/investor.fb.com\/investor-news\/default.aspx\">Investor FB<\/a><\/span>)<\/span><\/p>\n<ul data-start=\"5252\" data-end=\"5424\">\n<li class=\"\" data-start=\"5252\" data-end=\"5302\">\n<p class=\"\" data-start=\"5254\" data-end=\"5302\"><span style=\"color: #37434f;\">Mantiene la mayor cantidad absoluta de usuarios.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"5303\" data-end=\"5360\">\n<p class=\"\" data-start=\"5305\" data-end=\"5360\"><span style=\"color: #37434f;\">M\u00e1s de 500 millones de usuarios son mayores de 45 a\u00f1os.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"5361\" data-end=\"5424\">\n<p class=\"\" data-start=\"5363\" data-end=\"5424\"><span style=\"color: #37434f;\">Sigue siendo favorita para publicidad digital por su alcance.<\/span><\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"5431\" data-end=\"5496\"><\/h2>\n<h3 data-start=\"5431\" data-end=\"5496\"><span style=\"color: #37434f;\">12. El v\u00eddeo contin\u00faa siendo el contenido dominante en redes<\/span><\/h3>\n<p class=\"\" data-start=\"5497\" data-end=\"5745\"><span style=\"color: #37434f;\">El contenido de v\u00eddeo ya representa el 82% del tr\u00e1fico global de usuarios en internet y sigue capturando gran atenci\u00f3n y engagement.(<span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/executive-perspectives\/annual-internet-report\/air-highlights.html\" target=\"_blank\" rel=\"noopener\">Cisco<\/a><\/span>)<\/span><\/p>\n<ul data-start=\"5747\" data-end=\"5947\">\n<li class=\"\" data-start=\"5747\" data-end=\"5813\">\n<p class=\"\" data-start=\"5749\" data-end=\"5813\"><span style=\"color: #37434f;\">TikTok, Reels (Instagram) y YouTube Shorts impulsan crecimiento.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"5814\" data-end=\"5877\">\n<p class=\"\" data-start=\"5816\" data-end=\"5877\"><span style=\"color: #37434f;\">Usuarios pasan m\u00e1s tiempo viendo v\u00eddeos que otros contenidos.<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"5878\" data-end=\"5947\">\n<p class=\"\" data-start=\"5880\" data-end=\"5947\"><span style=\"color: #37434f;\">80% de consumidores prefiere descubrir productos con v\u00eddeos breves.<\/span><\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5954\" data-end=\"5975\"><\/h3>\n<h3 class=\"\" data-start=\"5954\" data-end=\"5975\"><span style=\"color: #37434f;\">Conclusi\u00f3n final:<\/span><\/h3>\n<p class=\"\" data-start=\"5976\" data-end=\"6154\"><span style=\"color: #37434f;\">Estas estad\u00edsticas te permitir\u00e1n ajustar tu estrategia digital, conocer mejor a tu audiencia y aprovechar tendencias clave para optimizar resultados en el entorno digital actual.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"flex justify-start\">\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #37434f;\">____<\/span><\/p>\n<p><span style=\"color: #37434f;\">Si te gusto este contenido, <a style=\"color: #37434f;\" href=\"https:\/\/didi.com.bo\/suscribete-al-newsletter\/\">suscr\u00edbete a nuestro Newsletter<\/a>\u00a0 para m\u00e1s contenido como este en la bandeja de tu correo.<\/span><\/p>\n<\/div>\n<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-16\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 px-6\">\n<div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<div class=\"absolute\">\n<div class=\"flex items-center justify-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Las redes sociales evolucionan r\u00e1pidamente y estar al tanto es clave para marcas, negocios y profesionales del marketing. Sin mas pre\u00e1mbulos, te presentamos las tendencias y estad\u00edsticas fundamentales que necesitas conocer. 1. Crecimiento imparable: m\u00e1s personas que nunca usan redes sociales El n\u00famero de usuarios de redes sociales sigue aumentando globalmente, alcanzando m\u00e1s de 5.24 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[27,14,35],"tags":[18],"class_list":["post-691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","category-marketing","category-redes-sociales","tag-marketing","entry","has-media"],"featured_image_src":"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/estadisticas-marketing-redes-sociales.webp","author_info":{"display_name":"Valeria Mendez F.","author_link":"https:\/\/didi.com.bo\/blog\/author\/valeria-mendez-f\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>12 estad\u00edsticas sobre Redes Sociales que debes conocer - El blog de Marketing de Didi<\/title>\n<meta name=\"description\" content=\"12 estad\u00edsticas sobre Redes Sociales que debes conocer. Las redes sociales evolucionan r\u00e1pidamente y estar al tanto es clave para las marcas,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/didi.com.bo\/blog\/estadisticas-sobre-redes-sociales-que-debes-conocer\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 estad\u00edsticas sobre Redes Sociales que debes conocer\" \/>\n<meta property=\"og:description\" content=\"12 estad\u00edsticas sobre Redes Sociales que debes conocer. 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