{"id":736,"date":"2025-05-23T15:51:24","date_gmt":"2025-05-23T15:51:24","guid":{"rendered":"https:\/\/didi.com.bo\/blog\/index.php\/2025\/05\/23\/openai-apuesta-por-el-hardware-la-jugada-estrategica-con-jony-ive\/"},"modified":"2026-06-23T21:46:26","modified_gmt":"2026-06-23T21:46:26","slug":"openai-apuesta-por-el-hardware-la-jugada-estrategica-con-jony-ive","status":"publish","type":"post","link":"https:\/\/didi.com.bo\/blog\/openai-apuesta-por-el-hardware-la-jugada-estrategica-con-jony-ive\/","title":{"rendered":"OpenAI apuesta por el hardware: la jugada estrat\u00e9gica con Jony Ive"},"content":{"rendered":"<p>Esta semana, el mundo tecnol\u00f3gico se sacudi\u00f3 con un anuncio que seguramente no gusto ni a Google, Apple o <a href=\"https:\/\/didi.com.bo\/blog\/microsoft-la-historia-detras-del-imperio-tecnologico\/\" target=\"_blank\" rel=\"noopener\">Microsoft<\/a>: OpenAI, conocida por revolucionar el software con su inteligencia artificial avanzada como ChatGPT, adquiri\u00f3 \u00ab<strong>io<\/strong>\u00ab, una startup fundada por <strong>Jony Ive<\/strong>, el famoso dise\u00f1ador que cre\u00f3 productos exitosos como el iPhone, iPad y Apple Watch.<\/p>\n<p>La compra, valorada en unos sorprendentes <a href=\"https:\/\/elpais.com\/economia\/2025-05-21\/openai-compra-la-empresa-del-disenador-del-iphone-para-dar-el-salto-a-los-dispositivos-de-inteligencia-artificial.html?\" target=\"_blank\" rel=\"noopener\">6.500 millones de d\u00f3lares<\/a>, es m\u00e1s que una adquisici\u00f3n empresarial; es estrat\u00e9gica. <a href=\"https:\/\/cincodias.elpais.com\/smartlife\/2023\/12\/27\/lifestyle\/1703692974_565415.html\" target=\"_blank\" rel=\"noopener\">Durante m\u00e1s de dos a\u00f1os<\/a>, Sam Altman, CEO de OpenAI, y Jony Ive comenzaron a reunirse para explorar juntos c\u00f3mo fusionar sus respectivas especialidades para crear algo completamente nuevo. Altman ya habia expresado que los dispositivos que usamos hoy han quedado obsoletos en relaci\u00f3n con las capacidades actuales de la IA. Todo indica que est\u00e1 decidido a cambiarlo.<\/p>\n<p>En la presentaci\u00f3n del acuerdo, Altman <a href=\"https:\/\/www.reuters.com\/business\/openai-acquire-jony-ives-hardware-startup-io-products-2025-05-21\/\" target=\"_blank\" rel=\"noopener\">lo expres\u00f3<\/a> claramente: \u00ab<em>Las herramientas que usamos a diario fueron dise\u00f1adas hace d\u00e9cadas, necesitamos algo completamente distinto. Algo que no solo sea inteligente, sino que se sienta aut\u00e9nticamente humano\u00bb<\/em>. Y nadie parece m\u00e1s adecuado para esta tarea que Ive, quien marc\u00f3 una era en Apple precisamente por su visi\u00f3n innovadora.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<h3>Altman, tras haber probado un prototipo inicial, asegur\u00f3 emocionado que es<em> \u00abla pieza de tecnolog\u00eda m\u00e1s impresionante que haya visto jam\u00e1s\u00bb.<\/em><\/h3>\n<p>&nbsp;<\/p><\/blockquote>\n<p>Por su parte, Jony Ive ve este acuerdo como la culminaci\u00f3n l\u00f3gica de su trayectoria. <em>\u00abSiento que toda mi experiencia en dise\u00f1o me ha estado preparando para este proyecto espec\u00edfico\u00bb<\/em>, seg\u00fan <a href=\"https:\/\/openai.com\/sam-and-jony\/\" target=\"_blank\" rel=\"noopener\">manifesto Ive<\/a>, con evidente entusiasmo y expectativa.<\/p>\n<p>\u00bfPero qu\u00e9 est\u00e1n preparando exactamente? Fuentes internas sugieren que el dispositivo en desarrollo no ser\u00e1 otro smartphone, ni tampoco un reloj inteligente o gafas AR. Se trata de algo completamente diferente. \u00bfSer\u00e1 posiblemente un peque\u00f1o asistente digital de bolsillo que interact\u00faa contigo sin necesidad de pantalla y que es capaz de adaptarse inteligentemente al contexto del usuario?. Altman, tras haber probado un prototipo inicial, asegur\u00f3 emocionado que es <em>\u00abla pieza de tecnolog\u00eda m\u00e1s impresionante que haya visto jam\u00e1s\u00bb<\/em>.<\/p>\n<p>A diferencia de otros intentos fallidos en el mercado, como las <a href=\"https:\/\/es.wikipedia.org\/wiki\/Google_Glass\" target=\"_blank\" rel=\"noopener\">gafas inteligentes de Google<\/a> o los dispositivos de Meta, OpenAI parece apostar a una estrategia distinta. Al incorporar a Ive, OpenAI busca ofrecer algo m\u00e1s que inteligencia artificial potente; quieren productos que sean intuitivos, un gran dise\u00f1o y sobre todo, relevantes en la vida cotidiana de las personas.<\/p>\n<p>El anuncio de la adquisici\u00f3n tuvo un impacto inmediato en el mercado: las acciones de Apple cayeron un 2%, reflejando preocupaci\u00f3n por la p\u00e9rdida de exclusividad sobre el talento de Ive y la posible competencia en dispositivos integrados con IA<span class=\"whitespace-nowrap\">. <\/span>OpenAI ya no quiere ser solo una empresa de software. Ahora quiere integrar su tecnolog\u00eda en sus propios dispositivos f\u00edsicos pensados desde cero.<\/p>\n<p data-pm-slice=\"1 1 []\">OpenAI ha demostrado que no est\u00e1 interesada en simplemente mejorar lo existente. Quiere re dise\u00f1ar el tablero tecnol\u00f3gico, incluso si eso significa desplazar a gigantes como <a href=\"https:\/\/didi.com.bo\/blog\/apple-ascenso-hasta-convertirse-marca-mas-poderosa-del-mundo\/\" target=\"_blank\" rel=\"noopener\">Apple<\/a>. Y con la incorporaci\u00f3n de Ive y su equipo, ahora tiene las piezas necesarias para intentarlo. La pregunta es: \u00bfpodr\u00e1 lograrlo?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta semana, el mundo tecnol\u00f3gico se sacudi\u00f3 con un anuncio que seguramente no gusto ni a Google, Apple o Microsoft: OpenAI, conocida por revolucionar el software con su inteligencia artificial avanzada como ChatGPT, adquiri\u00f3 \u00abio\u00ab, una startup fundada por Jony Ive, el famoso dise\u00f1ador que cre\u00f3 productos exitosos como el iPhone, iPad y Apple Watch. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[40,23],"tags":[],"class_list":["post-736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-openai","category-tecnologia","entry","has-media"],"featured_image_src":"https:\/\/didi.com.bo\/blog\/wp-content\/uploads\/2025\/07\/openai-compra-io-san-altman-jony-ive-png.webp","author_info":{"display_name":"Rolando Serrano M.","author_link":"https:\/\/didi.com.bo\/blog\/author\/rolando-serrano-m\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OpenAI apuesta por el hardware: - El blog de Marketing de Didi<\/title>\n<meta name=\"description\" content=\"OpenAI apuesta por el hardware. 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